Staying High-Touch in a High-Tech World

We finally have a bona fide, genuine New England Winter.   There’s 14 inches of snow on the ground, it’s 22 degrees outside, and the sun is shining.

Every day, as I’ve been getting ready to head out into the frosty air, I’ve been thinking about one of my favorite clients, Carrie.

Why would I think about a client when I go outside?  Because Carrie, as a thank you for the work we’ve done together, knitted me a scarf.  She gave it to me at the end of a gigantic project we did together.

No one has knitted anything for me since I was 11 years old.  The fact that she took the time to make something by hand for me speaks volumes to me.  (The fact that it’s a beautiful maroon cashmere/wool blend is a bonus.)

Carrie understands the power of high touch.  She knows that, when you take away all of the project plans, the gantt charts and deliverables, it’s people who are doing the work.  People who want to be recognized for who they are.  People who want to be connected to other people.

I’ve received handwritten thank you notes from clients as well.   Thank you emails–plenty.  But handwritten notes, I could count on both hands.  They stand out.  I save them.  I bet you save them too.

Scarves, notes, whatever.  It doesn’t matter what.

How can you reach out and be high touch today?

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