Category Archives: Marketing

Your Secret Weapon Against Overindulgence

  Unless you’ve been under a rock, you know that Black Friday is almost upon us. The official start of the consumer Christmas season. Do you ever feel as though at this time of year–between the holidays, holiday parties, cookies, drinks, … Continue reading

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Apple(s) & Social Proof

  It’s apple picking time in New England. It just so happens that I have an apple tree in my backyard. 90% of the apples are from my tree are inedible.  “Picking” mainly means bending down and collecting apples in … Continue reading

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Delight Should Be…Well, Delightful

  In a recent NY Times article, reporter Steve Lohr shares the lessons learned by those who worked closely with Steve Jobs. The first lesson: Do Whatever It Takes to Delight Customers What company doesn’t promise “Customer Satisfaction”?  Everyone who wants … Continue reading

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What They See Is What They Think

  When a customer enters your place of business, everything they see or don’t see sends a message. A lot has been written about Steve Jobs’ focus on design and simplicity in this past week since his death.   Jobs … Continue reading

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Does Your Customer Service Live Up to Your Marketing?

  My wife Mary bought a baby carrier the year Alexander was born: 2004. It’s the kind that lets you wear your baby (or toddler) hands free on your body when you walk around. The carrier was retired from use … Continue reading

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Outstanding Service? Surprise! It’s Personal

In Chip and Dan Heath’s bestselling book, Made To Stick, the Heaths talk about what makes ideas sticky, or hard to forget. One thing that’s especially sticky is the unexpected. People love surprises. And when the surprise goes above and beyond … Continue reading

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Little Lobster Lies

Frequent readers of this blog may remember the post in May that detailed my experience of buying a turkey breast at a supermarket. The labelling listed a host of ingredients, except one….Turkey. It seems that my experience is not isolated. In today’s … Continue reading

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3 Stagecraft Tips from Steve Jobs

  Strategy & Business magazine recently published an article on The Stagecraft of Steve Jobs, CEO of Apple. The article reports how Jobs uses narrative and dramatic techniques to manage his message. Jobs’ techniques can be used by any leader. … Continue reading

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Fight for Clear Marketing

  Do you know this man? If not, you may be one of the few left on the planet who don’t. Manny Pacquiao is considered to be, pound for pound, the best boxer in the world.   He’s the first … Continue reading

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Staying High-Touch in a High-Tech World

We finally have a bona fide, genuine New England Winter.   There’s 14 inches of snow on the ground, it’s 22 degrees outside, and the sun is shining. Every day, as I’ve been getting ready to head out into the frosty … Continue reading

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